Vision Direct ReefCycle Sunglasses


Sunglasses are an item many Australians wear, especially in many parts of our country's climates. I know personally, I wear sunglasses, almost all-year-round.
Up in the northern part of Queensland lies the Great Barrier Reef an incredible underwater ecosystem, which is home to magnificent marine life. However, these majestic species are being threatened by commercial gill net fishing (98,228 on average each year).
Last year, WWF-Australia's supporters helped buy and remove the last full-time commercial gill net from the northern Great Barrier Reef. This was the first step in our journey to create a Net-Free North.
Vision Direct has stepped in to utilise the removed gill net, break it down and create frames for a sunglass range.









By upcycling materials that were once lethal to marine life into something that is sustainable and useful, ReefCycle is unlocking a circular economy in eyewear.




Help us reach our target to sell 1,000 sunglasses so we can continue to turn more problematic ocean plastics into sunglasses. 50% of proceeds from ReefCycle will support WWF conservation work like advocacy for a Net-Free North.









Every pair of sunglasses purchased will be embossed with a marine animal whose future depends on a Net-Free North. This is exclusive to the first 1,000 pairs sold. Personalise yours today.








To contribute and purchase a pair of these one-of-a-kind upcycled sunglasses and do your part for WWF Australia and Arise Collective,




PRESS HERE!